The images published today by a Swiss crypto startup show a tram stamped with the word "Bitcoin" and the brand of the company that travels the streets of Zurich. The company behind the marketing campaign offers a range of cryptographic financial services that include custody, negotiation, and loans.
Such large-scale public marketing efforts have been previously made by companies. Although the promotion paid by the companies behind them. The proliferation of such campaigns will probably do much to normalize BTC in popular culture, eventually.
Bitcoin tram pushes cryptocurrencies in the streets
Bitcoin has taken to the streets of Zurich, Switzerland today, in an impressive way. At least one of the city's trams has become a billboard for one of the nation's many new cryptocurrency companies. The massive motive of BTC Suisse extends through the five cards of the transport option within the city.
Bitcoin Suisse, the company behind the marketing campaign. It a nationally regulated financial intermediary and an encryption service provider. It is based in Zug, Switzerland, an area that has attracted many Bitcoin startups thanks to its favorable regulations.
Although it is clearly a marketing effort to attract new users to the encryption service platform (a Reddit post with the video says that the tram was seen in the Zurich financial district), pushing Bitcoin to the public's face that way It is definitely positive for the industry in general. After all, many people still think of BTC as a tool for money laundering or drug trafficking thanks to early negative coverage.
Okay, seeing the brand of a prominent crypto company on a tram will not make someone immediately forget their misconceived judgments about the space of digital assets. But repeated exposure in a myriad of ways will eventually normalize the digital still difficult to accept. active. The mentions of Bitcoin in popular culture, see "Bitcoin accepted here" in retailers (both online and in the real world). And even street art inspired by cryptocurrency will help erode the misconceptions that people have about the innovative technology.
Previously, NewsBTC reported on this slow path towards the normalization of the number one cryptography by market capitalization in reference to many issues. Examples include the Bitcoin monument erected in Slovenia and the "Drop Gold" campaign in grayscale.
There is even something to say about the controversial Bitcoin payment processors in this regard. Although familiar names like AT&T are not ready to accept Bitcoin correctly. Customers can still pay for products using crypto through a payment processor. This is powerful in terms of BTC normalization since users. Whether they interested in cryptography or not. They will still see the Bitcoin logo when they get paid for whatever they buying.
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